Resources and guides

Watermark

The video logo watermark (sometimes called a ‘bug’) consists of the badge and the animation.

Diagram demonstrating the position of the watermark on a video

Positioning

The video logo watermark is always positioned just below the top-left corner of the screen to reflect the University’s brand guidelines for print, digital, outdoor and other media. ​

The watermark scale, position, colours or design should never be altered.

Badge use

Editors will need to Freeze-frame the last frame of the Watermark Animation and extend it for the duration of the video (except over the endcard).

Diagram showing the watermark in badge format on a video

Animation use

The watermark animation can appear at any point in the video. We recommend choosing a moment when there isn’t too much visual information distracting the viewer (eg busy subtitles, caption strap, interesting action on screen). For short-form videos, the animation should only be used once during the video. For long-form videos, the animation can occur several times.

Diagram showing the watermark in animation format on a video