Brand Toolkit: new for 2026

Logo and student recruitment brand messaging: examples

Students in cloisters with brand message guidlines

Example 1

Photographic background (Undergraduate)

  • Always use boxed logo
  • Position: top left

Brand message

  • Portrait artwork: use boxed stacked brand message
  • Position: bottom left (option available to choose bottom right)
  • Size: same width as logo
  • Colour: Use one of the undergraduate brand colours that works with the image choice
Student in lab with brand message guidlines

Example 2

Photographic background (Postgraduate)

  • Always use unboxed colour logo
  • Position: top left

Brand message

  • Portrait artwork: use unboxed stacked brand message
  • Position: bottom right(option available to choose bottom right)
  • Size: same width as logo
  • Colour: Use one of the postgraduate brand colours that works with the image choice
Banner with image of tower and list of USPs

Example 3

Photographic background (Postgraduate)

  • Always use boxed logo
  • Position: top left

Brand message

  • Portrait artwork: use boxed stacked brand message
  • Position: bottom right (option available to choose bottom left)
  • Size: same width as logo
  • Colour: Use one of the postgraduate brand colours that works with the image choice

 

Pink Banner with USPs

Example 4

Secondary dark background (Undergraduate)

  • Option to use either boxed logo or unboxed logo
  • Position: top left

Brand message

  • Portrait artwork: use boxed stacked brand message if logo is boxed (uboxed if logo is unboxed)
  • Position: bottom right (option available to choose bottom left)
  • Size: same width as logo
  • Colour: Choose a complementary light colour from the undergraduate brand colours

 

Cloisteres with brand linnear brand messge

Example 5

Photographic background

  • Always use boxed logo
  • Position: top left

Brand message

  • Landscape artwork: use boxed linear brand message
  • Position: bottom left (option available to choose bottom right)
  • Size: double width of logo
  • Colour: Choose a from the student recruitment colour options relevant to your audience