Adam Smith Business School

Dr Melea Press

  • Senior Lecturer in Marketing (Management)

Biography

Melea Press is Senior Lecturer (Associate Professor) in Marketing.

Melea’s research focuses on the impact of systems on individual lives, families and society, which highlights issues of institutional trauma, epistemic injustice, and identity transformation.

Melea explores the experience of parenting children who struggle to or cannot attend school. She calls these parents Ghost Parents because of the ways parents disappear from friendship circles, social places, and ultimately work, as their child’s suffering increases.

Currently, Melea is working on a project funded by NIHR Work and Health Program [209904] that looks at what happens to parents’ ability to work when their children cannot attend school.

Melea is dedicated to lived-experience-led academic research that has real world impact. She works with business, government, schools, charities and third sector organisations as a Neurodiversity Champion and advocate for belonging.

She presents internationally to practitioners and researchers, and her work has been published in the Journal of Marketing, Journal of Consumer Research, Industrial Marketing Management, and Public Policy and Marketing.

Research interests

Melea is a member of the School's Marketing and Consumer Behaviour Cluster. 

Areas of expertise:

  • Neurodiversity
  • Parenting
  • Institutional trauma
  • Market development
  • Qualitative methods

Publications

List by: Type | Date

Jump to: 2026 | 2025 | 2022 | 2021 | 2019 | 2014 | 2012 | 2011 | 2010 | 2009 | 2007
Number of items: 18.

2026

Lang, Jason, Wood, Rebecca ORCID logoORCID: https://orcid.org/0000-0001-8160-6212, Inchley, Joanna ORCID logoORCID: https://orcid.org/0000-0001-8322-8817, Haughton, Dawn, Turner, Fiona ORCID logoORCID: https://orcid.org/0000-0002-4972-3926, Gajwani, Ruchika ORCID logoORCID: https://orcid.org/0000-0002-1199-320X, Minnis, Helen ORCID logoORCID: https://orcid.org/0000-0002-2377-8945 and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2026) More than inclusion: reimagining secondary education through neurodiversity-affirming practice. London Review of Education, 24(1), 6. (doi: 10.14324/LRE.24.1.06)

2025

Lang, Jason, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Wood, Rebecca ORCID logoORCID: https://orcid.org/0000-0001-8160-6212, Inchley, Jo ORCID logoORCID: https://orcid.org/0000-0001-8322-8817, Haughton, Dawn, MacIntyre, Alison and Russell, Hazel (2025) Neurodiversity in Scottish Schools: A framework for the implementation of a neurodiversity affirming change project in Scottish secondary schools. Project Report. University of Glasgow.

Lang, Jason, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Wood, Rebecca ORCID logoORCID: https://orcid.org/0000-0001-8160-6212, Inchley, Jo ORCID logoORCID: https://orcid.org/0000-0001-8322-8817, Haughton, Dawn, MacIntyre, Alison and Russell, Hazel (2025) Neurodiversity in Scottish Schools: Executive Summary. Project Report. University of Glasgow.

2022

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Brzeszczyński, Janusz (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)

2021

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)

2019

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Robert, Isabelle and Maillefert, Muriel (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)

Tillotson, Jack S., Salminen, Emma, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)

Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)

2014

Strand, Katherine, Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Arnould, Eric J., Murray, Jeff B. and Strand, Katherine (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)

2012

Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.

2011

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)

2010

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Caires, Matt and Patton, Tracey (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)

2009

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)

2007

Atalay, A. Selin and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Mish, Jenny and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.

This list was generated on Fri Apr 3 19:00:14 2026 BST.
Jump to: Articles | Research Reports or Papers
Number of items: 18.

Articles

Lang, Jason, Wood, Rebecca ORCID logoORCID: https://orcid.org/0000-0001-8160-6212, Inchley, Joanna ORCID logoORCID: https://orcid.org/0000-0001-8322-8817, Haughton, Dawn, Turner, Fiona ORCID logoORCID: https://orcid.org/0000-0002-4972-3926, Gajwani, Ruchika ORCID logoORCID: https://orcid.org/0000-0002-1199-320X, Minnis, Helen ORCID logoORCID: https://orcid.org/0000-0002-2377-8945 and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2026) More than inclusion: reimagining secondary education through neurodiversity-affirming practice. London Review of Education, 24(1), 6. (doi: 10.14324/LRE.24.1.06)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Brzeszczyński, Janusz (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Robert, Isabelle and Maillefert, Muriel (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)

Tillotson, Jack S., Salminen, Emma, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)

Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)

Strand, Katherine, Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Arnould, Eric J., Murray, Jeff B. and Strand, Katherine (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)

Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Caires, Matt and Patton, Tracey (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)

Atalay, A. Selin and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Mish, Jenny and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.

Research Reports or Papers

Lang, Jason, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Wood, Rebecca ORCID logoORCID: https://orcid.org/0000-0001-8160-6212, Inchley, Jo ORCID logoORCID: https://orcid.org/0000-0001-8322-8817, Haughton, Dawn, MacIntyre, Alison and Russell, Hazel (2025) Neurodiversity in Scottish Schools: A framework for the implementation of a neurodiversity affirming change project in Scottish secondary schools. Project Report. University of Glasgow.

Lang, Jason, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Wood, Rebecca ORCID logoORCID: https://orcid.org/0000-0001-8160-6212, Inchley, Jo ORCID logoORCID: https://orcid.org/0000-0001-8322-8817, Haughton, Dawn, MacIntyre, Alison and Russell, Hazel (2025) Neurodiversity in Scottish Schools: Executive Summary. Project Report. University of Glasgow.

This list was generated on Fri Apr 3 19:00:14 2026 BST.

Grants

2023

  • ESRC IAA – Neurodiversity in Scottish Schools

2025

Supervision

  • LI, Yanjun
    The “Go Global” Marketing Strategy of Chinese Electric Vehicle Companies: Findings and Discussions

Teaching

  • Marketing strategy
  • Marketing management
  • Psychological Safety Executive Education

Additional information


Profile photo of Melea Press