School of Law

Dr Luis Porangaba

  • Senior Lecturer in Intellectual Property Law (School of Law)

telephone: 01413300777
email: Luis.Porangaba@gla.systa-s.com

5-10 The Square, Stair Building, University of Glasgow, G12 8QQ

Import to contacts

ORCID iDhttps://orcid.org/0000-0003-4111-5077

Biography

Luis Porangaba is a Senior Lecturer in Intellectual Property Law. He joined the School of Law in 2019, having previously held the position of Departmental Lecturer in Intellectual Property Law at the University of Oxford's Law Faculty.

Luis is Director of the LLM Intellectual Property and the Digital Economy, a role he has held since 2020. He also served as Co-Director of CREATe – the Centre for Regulation of the Creative Economy – from 2021 to 2024. Following the award of an AHRC infrastructure grant to CREATe, he now co-leads the Law of Innovation research theme.

Luis holds MJur, MPhil and DPhil degrees from the University of Oxford. His research focuses on intellectual property law, particularly trade marks, patents, and unfair competition. He is especially interested in the normative and policy questions underpinning intellectual property law, and how IP rights shape or affect market practices, consumer behaviour, competition and innovation. Amongst other projects, Luis is currently working on a monograph titled 'Functions in Context: Reconceptualising the Scope of Trade Mark Infringement,' under contract with Cambridge University Press.

Luis was formerly an editor and editorial board member of Trademark Reporter, a leading peer-reviewed journal in the field, and regularly acts as a peer reviewer for academic journals and funding bodies. He was recently appointed to the EU Intellectual Property Office’s working group on the use of AI tools in learning and teaching at European universities.

 

Research interests

Luis’ research interests primarily lie in European (UK/EU) intellectual property law, with an emphasis on trade marks, patents and unfair competition.

His work is concerned with the normative and policy questions underpinning intellectual property law, and how IP rights shape or affect market practices, consumer behaviour, competition and innovation. He also has an interest in interdisciplinary research on IP issues arising from developments in artificial intelligence and marketing.

Publications

Selected publications

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2026) Future (of) trade mark functions. In: Fhima, Ilanah and Moerland, Anke (eds.) Research Agendas in Trade Mark Law. Edward Elgar: Cheltenham. (In Press)

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2019) Acquired distinctiveness in the European Union: when nontraditional marks meet a (fragmented) single market. Trademark Reporter, 109(3), pp. 619-670.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2018) A contextual account of the trade mark functions theory. Intellectual Property Quarterly, 3, pp. 230-252.

All publications

List by: Type | Date

Jump to: 2026 | 2025 | 2024 | 2022 | 2021 | 2019 | 2018 | 2017 | 2015 | 2014 | 2013 | 2012 | 2011 | 2009 | 2008 | 2007
Number of items: 24.

2026

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2026) Future (of) trade mark functions. In: Fhima, Ilanah and Moerland, Anke (eds.) Research Agendas in Trade Mark Law. Edward Elgar: Cheltenham. (In Press)

2025

Kretschmer, M. et al. (2025) Copyright and AI in the UK: opting-in or opting-out? GRUR International, 74(11), pp. 1055-1070. (doi: 10.1093/grurint/ikaf093)

McDonagh, Luke, Perot, Emma and Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2025) Should we introduce a new right against AI replicas? [Website]

Kretschmer, M. et al. (2025) Copyright and AI: Response by the CREATe Centre to the UK Government’s Consultation. Working Paper. CREATe (Zenodo), Zenodo. (doi: 10.5281/zenodo.14931963).

2024

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2024) Earlier right. In: Torremans, Paul, Stamatoudi, Irini, Yu, Peter K. and Jütte, Bernd Justin (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing. ISBN 9781800886926 (Accepted for Publication)

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2024) Earlier trade mark. In: Torremans, Paul, Stamatoudi, Irini, Yu, Peter K. and Jütte, Bernd Justin (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing. ISBN 9781800886926 (Accepted for Publication)

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2024) Enhanced distinctiveness. In: Torremans, Paul, Stamatoudi, Irini, Yu, Peter K. and Jütte, Bernd Justin (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing. ISBN 9781800886926 (Accepted for Publication)

2022

Kretschmer, Martin ORCID logoORCID: https://orcid.org/0000-0002-4088-6569, Meletti, Bartolomeo and Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2022) Artificial intelligence and intellectual property: copyright and patents – a response by the CREATe Centre to the UK Intellectual Property Office's open consultation. Journal of Intellectual Property Law & Practice, 17(3), pp. 321-326. (doi: 10.1093/jiplp/jpac013)

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2022) Copyright (in design) post-Brexit: should section 52 CDPA 1988 be reinstated? European Intellectual Property Review, 44(1), pp. 1-4.

2021

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2021) 21 for 2021: Reflections on user-generated content. [Website]

2019

Porangaba, L.H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2019) The Intangible Limits of European Trade Mark Law: A Critique of Multimedia Marks. CREATe Symposium 2019, Glasgow, UK, 08 Oct 2019.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2019) Acquired distinctiveness in the European Union: when nontraditional marks meet a (fragmented) single market. Trademark Reporter, 109(3), pp. 619-670.

2018

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2018) Actavis v Eli Lilly – Has Equivalence Lost Its Purpose? Paper presented at Oxford Intellectual Property Discussion Group, 24 April 2018.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2018) A contextual account of the trade mark functions theory. Intellectual Property Quarterly, 3, pp. 230-252.

2017

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2017) Product Design and Trade Mark Use. Paper presented at Indiana University Maurer School of Law, March 2017.

2015

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2015) Cartier v British Sky e as Ordens de Bloqueio Dirigidas a Provedores de Acesso à Internet – uma lição a ser aprendida? = [Cartier v British Sky and ISP blocking injunctions – is there a lesson to be learned?]. Revista da Associação Brasileira da Propriedade Intelectual, 135, 39.

2014

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2014) The Market Concept of Trade Mark Law. Paper presented at OHIM Universities Network, May 2014.

2013

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2013) Breve Estudo Acerca do Princípio da Exaustão e dos Direitos Residuais sobre a Marca = [Brief Study on the Exhaustion Doctrine and Residual Trade Mark Rights]. Revista da Associação Brasileira da Propriedade Intelectual, 122, 65.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2013) Signos Distintivos e Direito da Concorrência = [Distinctive Signs and Competition Law]. Paper presented at Instituto dos Advogados Brasileiros, Jan 2013.

2012

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2012) Data Protection Multi-Jurisdictional Guide: Brazil [online resource]. Data Protection Multi-Jurisdictional Guide, 2012,

2011

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2011) Princípio da exaustão e os direitos residuais sobre a marca = [Exhaustion doctrine and residual trade mark rights]. Revista da Escola da Magistratura Regional Federal da 2ª Região, 265,

2009

Porangaba, L.H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 and Goyanes, M. (2009) Multiple rights agreements in Brazil. In: Bentley, Julian (ed.) Multiple Rights Deals in the Music Industry. Five Eight.

2008

Goyanes, Marcelo, Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 and Pereira, Luiza Duarte (2008) Uma Instrução que Não Estava Prevista no Script. Revista Propriedade and Ética, 5, pp. 70-75.

2007

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 and Goyanes, M. (2007) IFTA Arbitration Award Enforcement Booklet: Brazil. In: IFTA Arbitration Award Enforcement Booklet. Independent Film and Television Alliance.

This list was generated on Thu May 21 21:19:59 2026 BST.
Jump to: Articles | Book Sections | Research Reports or Papers | Conference or Workshop Item | Website
Number of items: 24.

Articles

Kretschmer, M. et al. (2025) Copyright and AI in the UK: opting-in or opting-out? GRUR International, 74(11), pp. 1055-1070. (doi: 10.1093/grurint/ikaf093)

Kretschmer, Martin ORCID logoORCID: https://orcid.org/0000-0002-4088-6569, Meletti, Bartolomeo and Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2022) Artificial intelligence and intellectual property: copyright and patents – a response by the CREATe Centre to the UK Intellectual Property Office's open consultation. Journal of Intellectual Property Law & Practice, 17(3), pp. 321-326. (doi: 10.1093/jiplp/jpac013)

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2022) Copyright (in design) post-Brexit: should section 52 CDPA 1988 be reinstated? European Intellectual Property Review, 44(1), pp. 1-4.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2019) Acquired distinctiveness in the European Union: when nontraditional marks meet a (fragmented) single market. Trademark Reporter, 109(3), pp. 619-670.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2018) A contextual account of the trade mark functions theory. Intellectual Property Quarterly, 3, pp. 230-252.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2015) Cartier v British Sky e as Ordens de Bloqueio Dirigidas a Provedores de Acesso à Internet – uma lição a ser aprendida? = [Cartier v British Sky and ISP blocking injunctions – is there a lesson to be learned?]. Revista da Associação Brasileira da Propriedade Intelectual, 135, 39.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2013) Breve Estudo Acerca do Princípio da Exaustão e dos Direitos Residuais sobre a Marca = [Brief Study on the Exhaustion Doctrine and Residual Trade Mark Rights]. Revista da Associação Brasileira da Propriedade Intelectual, 122, 65.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2012) Data Protection Multi-Jurisdictional Guide: Brazil [online resource]. Data Protection Multi-Jurisdictional Guide, 2012,

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2011) Princípio da exaustão e os direitos residuais sobre a marca = [Exhaustion doctrine and residual trade mark rights]. Revista da Escola da Magistratura Regional Federal da 2ª Região, 265,

Goyanes, Marcelo, Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 and Pereira, Luiza Duarte (2008) Uma Instrução que Não Estava Prevista no Script. Revista Propriedade and Ética, 5, pp. 70-75.

Book Sections

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2026) Future (of) trade mark functions. In: Fhima, Ilanah and Moerland, Anke (eds.) Research Agendas in Trade Mark Law. Edward Elgar: Cheltenham. (In Press)

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2024) Earlier right. In: Torremans, Paul, Stamatoudi, Irini, Yu, Peter K. and Jütte, Bernd Justin (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing. ISBN 9781800886926 (Accepted for Publication)

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2024) Earlier trade mark. In: Torremans, Paul, Stamatoudi, Irini, Yu, Peter K. and Jütte, Bernd Justin (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing. ISBN 9781800886926 (Accepted for Publication)

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2024) Enhanced distinctiveness. In: Torremans, Paul, Stamatoudi, Irini, Yu, Peter K. and Jütte, Bernd Justin (eds.) Elgar Encyclopedia of Intellectual Property Law. Edward Elgar Publishing. ISBN 9781800886926 (Accepted for Publication)

Porangaba, L.H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 and Goyanes, M. (2009) Multiple rights agreements in Brazil. In: Bentley, Julian (ed.) Multiple Rights Deals in the Music Industry. Five Eight.

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 and Goyanes, M. (2007) IFTA Arbitration Award Enforcement Booklet: Brazil. In: IFTA Arbitration Award Enforcement Booklet. Independent Film and Television Alliance.

Research Reports or Papers

Kretschmer, M. et al. (2025) Copyright and AI: Response by the CREATe Centre to the UK Government’s Consultation. Working Paper. CREATe (Zenodo), Zenodo. (doi: 10.5281/zenodo.14931963).

Conference or Workshop Item

Porangaba, L.H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2019) The Intangible Limits of European Trade Mark Law: A Critique of Multimedia Marks. CREATe Symposium 2019, Glasgow, UK, 08 Oct 2019.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2018) Actavis v Eli Lilly – Has Equivalence Lost Its Purpose? Paper presented at Oxford Intellectual Property Discussion Group, 24 April 2018.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2017) Product Design and Trade Mark Use. Paper presented at Indiana University Maurer School of Law, March 2017.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2014) The Market Concept of Trade Mark Law. Paper presented at OHIM Universities Network, May 2014.

Porangaba, Luis H. ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2013) Signos Distintivos e Direito da Concorrência = [Distinctive Signs and Competition Law]. Paper presented at Instituto dos Advogados Brasileiros, Jan 2013.

Website

McDonagh, Luke, Perot, Emma and Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2025) Should we introduce a new right against AI replicas? [Website]

Porangaba, Luis ORCID logoORCID: https://orcid.org/0000-0003-4111-5077 (2021) 21 for 2021: Reflections on user-generated content. [Website]

This list was generated on Thu May 21 21:19:59 2026 BST.

Grants

Luis is a co-investigator in the CREATe infrastructure grant awarded by the AHRC, acting as co-lead of the Law of Innovation research theme.

Supervision

Luis has supervised PhD students to completion, including as a primary supervisor. He welcomes research proposals which align with his areas of interest, particularly in European (UK/EU) intellectual property law.

PhD projects currently under supervision:

  • Andrew, Louise
    Working Title: Driving necessary innovation or “Generally Inconvenient”: Do patents help or hinder meeting the challenges of modern global crises? What proposals, if any, might we make for change in the United Kingdom and in an international context
  • Cifrodelli, Gabriele
    Breaking the ‘vicious cycle’: an Open Knowledge approach to regulating AI contribution in drug discovery and development.

Completed PhD projects:

  • Cifrodelli, Gabriele, 'Breaking the Vicious Cycle: A Study on the Interaction between Intellectual Property and Knowledge Commons in AI-powered drug discovery' (May 2026)
  • Li, Zihao, 'Online Algorithmic Pricing in the EU and China: A Techno-Legal Analysis' (February 2024)

Teaching

Programme convenor for the LLM Intellectual Property and the Digital Economy

Course convenor for:

Professional activities & recognition

Editorial boards

  • 2020 - 2023: Trademark Reporter